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Website Design
I designed the website for a biotech startup called Lumos Lux. I researched and planned everything that would be needed for every single landing page. I designed animations to describe the process of how blue light works and how it affects our brain, as well as videos that show the way the glasses would look on a person.
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Website Design
Lumos Health
I was the creative director at Lumos Health (previously known as Lumos Lux) and one of the projects I worked on there was redesigning the company's website.
LUXE Realty
I designed a website display for a realty company called "LUXE Realty". I used Adobe Illustrator and Photoshop to design it according to how the company wanted it.
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Logo Design
Logo Design
GupShup
I designed the logo as a freelance project for someone looking to start a vlog. Their brand is about making people aware of things that are wrong with the society, over tea. The idea was that three panelists would be talking about a new issue every week with a different guest every time. It would be over tea in a very casual and comfortable environment.
"Gup Shup" means talking, in Urdu. Hence, the talking lips with the touch of chatting as requested by the customer.
UWaterloo PSA
I designed the logo for the Pakistani Students' Association. A logo is a company's identity and even when you're trying to rebrand your company or renew it, you cannot change it entirely. Some aspect of it should remain the same and that is the reason behind my recreation of this logo. I tried to keep the feeling of this logo the same but at the same time, completely different. Also, being a Pakistani myself, I wanted to incorporate 'Urdu' the national language of Pakistan in the logo to give a sense of inclusivity and to make people familiar with our language.
New logo.
Old logo.
Personal logo
I have always wanted to brand myself and make a logo for myself, something that shows who I am. I love drawing and especially portraits and I also love calligraphy, so I decided to design my own logo as something that falls into those specifications.
I chose this picture of myself because I love how it turned out and I love the yellow in my picture, yellow and purple are my favourite colours.
Yellow makes me feel very warm and bright and purple has been a very calming colour for me since I was a child.
Posters/Invitations
Posters/Invitations
Wedding Invitations
Customized Save the Date Cards
Event Posters
Theme: BBQ
I designed this poster for a BBQ held by The Citizens Foundation and Pakistani Students' Association at the University of Waterloo.
I made sure that anyone who looks at this poster, gets instantly reminded of a BBQ. The burger and picnic cloth really just make you picture a nice summer day with the smell of coal and meat and spices in the background with a cold drink in your hand.
Theme: Ramadan
Made for an iftar event held at the University of Waterloo by the Pakistani Students' Association.
As Ramadan is a holy month for muslims, I gave the poster a very homely feeling with cool colours that make the viewer feel good about the poster and as well as the event.
Theme: Social
Made for a social held by the Pakistani Students' Association at the University of Waterloo.
Incorporated food items being served at the event as a way to catch the eye of the viewer. Gave it a fall look as requested by the client.
Theme: Colour party
This poster was designed for a colour party, also known as "Holi", for the Indian Students' Association at the University of Waterloo.
Even though there is a lot going on in this poster, the viewer instantly knows what it's about. The combination of a dark background with a lot of colours gives a better understanding of what the event would be like since it is an event with a DJ and dance floor. The colours also give the feeling of speakers, adding to the theme of the event.
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